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An Euromonitor research analyst, wrote in an email. Consumers, she said, are “looking for something new and different.” Ayako Homma

 

NY Times

HIROKO TABUCHI SEPT. 2, 2015 (Backpack Makers Rethink a Student Staple)

Today’s digital lifestyles were an opportunity, not a threat, because people were hauling around so much digital gear. John Sears, vice president for design and development at the backpack maker.

 

HIROKO TABUCH ISEPT. 2, 2015 (Backpack Makers Rethink a Student Staple)

Americans bought more backpacks than ever last year— 174 million of them, according to the Travel Goods Association

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